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Abu Dhabi exhibition switches date to increase attendance at event

The Mubadala World Tennis Championships is for a change as the Abu Dhabi exhibition will now be held a week earlier. The popular Abu Dhabi exhibition is preparing for its 12th tournament edition. The exhibition will be held from 19-21 December — a week earlier than its traditional spot on the calendar.

Year in and year out some of the biggest names of the game start their season in Abu Dhabi as world No. 1 Novak Djokovic won it all at the last edition of the Mubadala World Tennis Championships. Flash Entertainment — the owner of the Abu Dhabi exhibition — made the move in order increase the attendance at the tournament.

“The Mubadala World Tennis Championship has always been a huge hit with people from across the globe, offering intimate and unrivalled access to the world’s best players in a special, festival atmosphere. We are constantly looking to evolve the event and the new dates will enhance the senses of visitors and further cement Abu Dhabi’s reputation as the perfect winter holiday destination,” Flash Entertainment CEO John Lickrish said, per the tournament’s website.

“The 12th Mubadala World Tennis Championship is picture perfect for spectators, with top-class on-court action, our popular Kids’ Day, player activities and a diverse bill of entertainment options off-court. The new dates have enabled us to enhance the spectator experience and the Tennis Village will be packed with fun festive activities for all. We look forward to welcoming everyone over the three days.”

Post time: Jun-26-2019

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